Art Direction + Design
Art Direction + Design
Art Direction + Design
THE NEVERS
Social Campaign • Digital Campaign • OOH
These are samples of art direction and design work that I did on the digital/social/out-of-home campaign for season one of 'The Nevers' on HBO. The biggest hurdle of this project was coming up with a solution to animate the final key art which was then adapted to various sizes for out-of-home placements at bus shelters and environmental signage in Los Angeles and New York. For the digital portion, I worked on full page takeover concepts for The New Yorker/Intelligencer websites as well as art directed ROS static and rich media banner placements. On the social portion, I worked closely with our video editor to cut Snapchat Commercial video pieces based on the show's 30 second promos for different demographics.
Role
Art Direction Motion Design
Client
HBO
Creative Direction
Mike Eller
Development
Mary Mattern
VP, Digital Accounts
Heather Lemus
Account Manager
Emily Wilson
THE NEVERS
Social Campaign • Digital Campaign • OOH
These are samples of art direction and design work that I did on the digital/social/out-of-home campaign for season one of 'The Nevers' on HBO. The biggest hurdle of this project was coming up with a solution to animate the final key art which was then adapted to various sizes for out-of-home placements at bus shelters and environmental signage in Los Angeles and New York. For the digital portion, I worked on full page takeover concepts for The New Yorker/Intelligencer websites as well as art directed ROS static and rich media banner placements. On the social portion, I worked closely with our video editor to cut Snapchat Commercial video pieces based on the show's 30 second promos for different demographics.
Role
Art Direction Motion Design
Client
HBO
Creative Direction
Mike Eller
Development
Mary Mattern
VP, Digital Accounts
Heather Lemus
Account Manager
Emily Wilson
THE NEVERS
Social Campaign • Digital Campaign • OOH
These are samples of art direction and design work that I did on the digital/social/out-of-home campaign for season one of 'The Nevers' on HBO. The biggest hurdle of this project was coming up with a solution to animate the final key art which was then adapted to various sizes for out-of-home placements at bus shelters and environmental signage in Los Angeles and New York. For the digital portion, I worked on full page takeover concepts for The New Yorker/Intelligencer websites as well as art directed ROS static and rich media banner placements. On the social portion, I worked closely with our video editor to cut Snapchat Commercial video pieces based on the show's 30 second promos for different demographics.
Role
Art Direction Motion Design
Client
HBO
Creative Direction
Mike Eller
Development
Mary Mattern
VP, Digital Accounts
Heather Lemus
Account Manager
Emily Wilson
"Catch Up" Snapchat Ad
"Hot Girl" Snapchat Ad
"Finale" Snapchat Ad
Digital OOH
Digital OOH
TheCut.com website takeover