Portfolio of Cris Bernabe-Sanchez

In 2023, I created a scalable system for the program's logo. When working on the primary logo, I thought about my own childhood and the optimism I had about playing basketball professionally. The word "Elite" is a visual representation of wings as if to be flying towards a brighter tomorrow and designed to be symmetrical to fit nicely on uniforms. The secodary logo was designed to maintain the wings motif but in a small contained way for digital applications and be used as a standalone symbol with or without any surrounding type. The tertiary logo is an abbreviation of the program's name: Future Elite AKA FUEL.

LOGO SYSTEM

Future Elite Basketball logo system

FUELBASKETBALL.COM

In 2024, I was asked to redesign the program's website to make it more modern. The previous website lacked hierarchy and an overall sense of identity. After looking at different youth basketball teams in programs such as Nike EBYL, Under Armour UAA, and Puma Pro16, I knew that I wanted to make Future Elite's site visually stand out.

The new site was built using Framer, designed with mobile-first thinking. Integrating video and photography helps give the program more life. I also included a custom registration form for parents instead of embedding from a third party so that I could better match the site's aesthetic.

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