THERABODY BRAND MARKETING
Branding • Motion Design • Social • E-commerce
This is a collection of marketing projects that I worked on at Therabody to build brand awareness.
Role
Art Direction Design
Head of Creative
Sara Dickerson
Creative Director
Darui Wu
Director, Content Production
Charlie Pelletier
Managing Video Editor
Paul Dybas
Copywriter
Parker Ewing
External Agency
DNGR, Ltd.
THERABODY BRAND MARKETING
Branding • Motion Design • Social • E-commerce
This is a collection of marketing projects that I worked on at Therabody to build brand awareness.
Role
Art Direction Design
Head of Creative
Sara Dickerson
Creative Director
Darui Wu
Director, Content Production
Charlie Pelletier
Managing Video Editor
Paul Dybas
Copywriter
Parker Ewing
External Agency
DNGR, Ltd.
THERABODY BRAND MARKETING
Branding • Motion Design • Social • E-commerce
This is a collection of marketing projects that I worked on at Therabody to build brand awareness.
Role
Art Direction Design
Head of Creative
Sara Dickerson
Creative Director
Darui Wu
Director, Content Production
Charlie Pelletier
Managing Video Editor
Paul Dybas
Copywriter
Parker Ewing
External Agency
DNGR, Ltd.
MOTION REEL
This reel contains vignettes of motion pieces that I worked on for various product launches. Most of the time I was stuck with limited resources and had to get creative.
MOTION REEL
This reel contains vignettes of motion pieces that I worked on for various product launches. Most of the time I was stuck with limited resources and had to get creative.
MOTION REEL
This reel contains vignettes of motion pieces that I worked on for various product launches. Most of the time I was stuck with limited resources and had to get creative.
Therabody Motion Reel 2022-23
2022 FIFA WORLD CUP
For the 2022 FIFA World Cup in Qatar, Therabody had three ambassador athletes – Cristiano Ronaldo, Kevin De Bruyne, and Trent Alexander-Arnold – competing on the world's largest stage. A few weeks before the group stages began, I was asked to develop creative that would live in a banner on the Therabody.com homepage. Challenges with this project included no clear creative direction at the start, short timeline, and need for athlete approval on imagery used. After doing some research on what other brands have done for past World Cups – specifically Nike, Adidas, and Puma who are leaders in the soccer realm – we had our look established. Once the final artwork was approved, I was asked to do individual breakouts of each athlete as well as versions of Theragun devices only. A huge surprise from this project was seeing my work up at BOXPARK Wembley in England. I had no idea it would be used on a digital display for fans of the English National Futbol Team to see during the biggest time of the year for the sport.
2022 FIFA WORLD CUP
For the 2022 FIFA World Cup in Qatar, Therabody had three ambassador athletes – Cristiano Ronaldo, Kevin De Bruyne, and Trent Alexander-Arnold – competing on the world's largest stage. A few weeks before the group stages began, I was asked to develop creative that would live in a banner on the Therabody.com homepage. Challenges with this project included no clear creative direction at the start, short timeline, and need for athlete approval on imagery used. After doing some research on what other brands have done for past World Cups – specifically Nike, Adidas, and Puma who are leaders in the soccer realm – we had our look established. Once the final artwork was approved, I was asked to do individual breakouts of each athlete as well as versions of Theragun devices only. A huge surprise from this project was seeing my work up at BOXPARK Wembley in England. I had no idea it would be used on a digital display for fans of the English National Futbol Team to see during the biggest time of the year for the sport.
2022 FIFA WORLD CUP
For the 2022 FIFA World Cup in Qatar, Therabody had three ambassador athletes – Cristiano Ronaldo, Kevin De Bruyne, and Trent Alexander-Arnold – competing on the world's largest stage. A few weeks before the group stages began, I was asked to develop creative that would live in a banner on the Therabody.com homepage. Challenges with this project included no clear creative direction at the start, short timeline, and need for athlete approval on imagery used. After doing some research on what other brands have done for past World Cups – specifically Nike, Adidas, and Puma who are leaders in the soccer realm – we had our look established. Once the final artwork was approved, I was asked to do individual breakouts of each athlete as well as versions of Theragun devices only. A huge surprise from this project was seeing my work up at BOXPARK Wembley in England. I had no idea it would be used on a digital display for fans of the English National Futbol Team to see during the biggest time of the year for the sport.
Final artwork and social breakouts
Timelapse of composite for final artwork
Trent Alexander-Arnold OOH Placement at BOXPARK Wembley
WHAT MOVES YOU
I worked on the logo lockup and animation for a branded video series aimed at showing what Therabody products can do for a wide variety of people from blue collar workers, long distance runners, car accident survivors, and ranchers. During this process I also created a full font set based on the Therabody logotype to use in the animation.
WHAT MOVES YOU
I worked on the logo lockup and animation for a branded video series aimed at showing what Therabody products can do for a wide variety of people from blue collar workers, long distance runners, car accident survivors, and ranchers. During this process I also created a full font set based on the Therabody logotype to use in the animation.
WHAT MOVES YOU
I worked on the logo lockup and animation for a branded video series aimed at showing what Therabody products can do for a wide variety of people from blue collar workers, long distance runners, car accident survivors, and ranchers. During this process I also created a full font set based on the Therabody logotype to use in the animation.
“What Moves You” logo lockup exploration
"What Moves You” logo animation
COACH BY THERABODY
Coach by Therabody is a digital product that lives within the Therabody app and is the company’s first public facing use of AI. I worked on the logo, branding, and UI for it alongside the Lead Product Designer for implementation within the app for onboarding screens and in marketing materials. We compared many different iterations of AI assistants and developed a look that fit the aesthetic of what we believe consumers are used to seeing when AI is present.
COACH BY THERABODY
Coach by Therabody is a digital product that lives within the Therabody app and is the company’s first public facing use of AI. I worked on the logo, branding, and UI for it alongside the Lead Product Designer for implementation within the app for onboarding screens and in marketing materials. We compared many different iterations of AI assistants and developed a look that fit the aesthetic of what we believe consumers are used to seeing when AI is present.
COACH BY THERABODY
Coach by Therabody is a digital product that lives within the Therabody app and is the company’s first public facing use of AI. I worked on the logo, branding, and UI for it alongside the Lead Product Designer for implementation within the app for onboarding screens and in marketing materials. We compared many different iterations of AI assistants and developed a look that fit the aesthetic of what we believe consumers are used to seeing when AI is present.
“Coach by Therabody” branding
Coach by Therabody Announcement Video