THERABODY.COM 2.0
Web Design • Product Design • E-commerce
Therabody.com 2.0 is an evolution of what the company has become, which is the market leader in wellness and recovery. Throughout this project, I worked on bringing over existing content from the previous version of the site as well as creating new assets that were needed. I collected images and video shot by the in-house creative team and agencies we partnered with to best showcase our products. If there was an opportunity to have motion, I would create assets that educate consumers on how our devices work. Some of our highest priority products included Theragun PRO Plus and Mini, TheraFace Mask and Depuffing Wand, SleepMask and JetBoots PRO Plus.
Role
Art Direction Motion Design UI
Senior Director, Digital Product
Jason Morris
Director, E-Commerce Website Marketing
Michael Karapetian
Project Managers
Matt Florian Veronica Hang
Senior Product Designer
Kelly Chen
Copywriter
Juliana Janisch
Digital Content Specialist
Kelsey Valentin
External Agencies
F&B Happy AKQA
Timeframe
~9-10 Months
THERABODY.COM 2.0
Web Design • Product Design • E-commerce
Therabody.com 2.0 is an evolution of what the company has become, which is the market leader in wellness and recovery. Throughout this project, I worked on bringing over existing content from the previous version of the site as well as creating new assets that were needed. I collected images and video shot by the in-house creative team and agencies we partnered with to best showcase our products. If there was an opportunity to have motion, I would create assets that educate consumers on how our devices work. Some of our highest priority products included Theragun PRO Plus and Mini, TheraFace Mask and Depuffing Wand, SleepMask and JetBoots PRO Plus.
Role
Art Direction Motion Design UI
Senior Director, Digital Product
Jason Morris
Director, E-Commerce Website Marketing
Michael Karapetian
Project Managers
Matt Florian Veronica Hang
Senior Product Designer
Kelly Chen
Copywriter
Juliana Janisch
Digital Content Specialist
Kelsey Valentin
External Agencies
F&B Happy AKQA
Timeframe
~9-10 Months
THERABODY.COM 2.0
Web Design • Product Design • E-commerce
Therabody.com 2.0 is an evolution of what the company has become, which is the market leader in wellness and recovery. Throughout this project, I worked on bringing over existing content from the previous version of the site as well as creating new assets that were needed. I collected images and video shot by the in-house creative team and agencies we partnered with to best showcase our products. If there was an opportunity to have motion, I would create assets that educate consumers on how our devices work. Some of our highest priority products included Theragun PRO Plus and Mini, TheraFace Mask and Depuffing Wand, SleepMask and JetBoots PRO Plus.
Role
Art Direction Motion Design UI
Senior Director, Digital Product
Jason Morris
Director, E-Commerce Website Marketing
Michael Karapetian
Project Managers
Matt Florian Veronica Hang
Senior Product Designer
Kelly Chen
Copywriter
Juliana Janisch
Digital Content Specialist
Kelsey Valentin
External Agencies
F&B Happy AKQA
Timeframe
~9-10 Months
CONTEXT
Launched in March 2025, Therabody.com 2.0 was released to the public following a company-wide rebrand that began in early 2024. The rebranding process started with packaging and slowly rolled out on various digital channels over the next year and a half to match what consumers would see in retail stores.
CONTEXT
Launched in March 2025, Therabody.com 2.0 was released to the public following a company-wide rebrand that began in early 2024. The rebranding process started with packaging and slowly rolled out on various digital channels over the next year and a half to match what consumers would see in retail stores.
CONTEXT
Launched in March 2025, Therabody.com 2.0 was released to the public following a company-wide rebrand that began in early 2024. The rebranding process started with packaging and slowly rolled out on various digital channels over the next year and a half to match what consumers would see in retail stores.
Therabody.com 2.0 Homepage
THE CHALLENGE
The e-commerce team that I was a part of was faced with supporting the current live site while working on an entirely different, more robust version because the company could not put any sales on pause. This project not only revolved around a redesign, but came with the huge undertaking of a platform migration for better metrics and tracking. A bulk of this migration took place during the second half of the year, which is Therabody’s busiest time with planned product launches for new devices and important holiday promotions.
THE CHALLENGE
The e-commerce team that I was a part of was faced with supporting the current live site while working on an entirely different, more robust version because the company could not put any sales on pause. This project not only revolved around a redesign, but came with the huge undertaking of a platform migration for better metrics and tracking. A bulk of this migration took place during the second half of the year, which is Therabody’s busiest time with planned product launches for new devices and important holiday promotions.
THE CHALLENGE
The e-commerce team that I was a part of was faced with supporting the current live site while working on an entirely different, more robust version because the company could not put any sales on pause. This project not only revolved around a redesign, but came with the huge undertaking of a platform migration for better metrics and tracking. A bulk of this migration took place during the second half of the year, which is Therabody’s busiest time with planned product launches for new devices and important holiday promotions.
Web Design System at a glance
WHO WERE WE DESIGNING FOR?
One of Therabody’s taglines is “A recovery solution for every body”. The demographics we targeted fit under four categories: fitness & recovery, aches & pains, sleep & stress, and skin rejuvenation. I worked closely with our Senior Product Designer on creating and building out components and assets in the digital team’s design system. We also developed various frameworks for high traffic areas of the site (homepage, navigation, product landing pages, category landing pages and product display pages).
WHO WERE WE DESIGNING FOR?
One of Therabody’s taglines is “A recovery solution for every body”. The demographics we targeted fit under four categories: fitness & recovery, aches & pains, sleep & stress, and skin rejuvenation. I worked closely with our Senior Product Designer on creating and building out components and assets in the digital team’s design system. We also developed various frameworks for high traffic areas of the site (homepage, navigation, product landing pages, category landing pages and product display pages).
WHO WERE WE DESIGNING FOR?
One of Therabody’s taglines is “A recovery solution for every body”. The demographics we targeted fit under four categories: fitness & recovery, aches & pains, sleep & stress, and skin rejuvenation. I worked closely with our Senior Product Designer on creating and building out components and assets in the digital team’s design system. We also developed various frameworks for high traffic areas of the site (homepage, navigation, product landing pages, category landing pages and product display pages).
Examples of redesigned pages
THE RESULT
This iteration of Therabody.com is human-focused with mobile-first thinking and brings the brand together full circle. There are chances for better product storytelling and education for consumers to give them the best shopping experience.
THE RESULT
This iteration of Therabody.com is human-focused with mobile-first thinking and brings the brand together full circle. There are chances for better product storytelling and education for consumers to give them the best shopping experience.
THE RESULT
This iteration of Therabody.com is human-focused with mobile-first thinking and brings the brand together full circle. There are chances for better product storytelling and education for consumers to give them the best shopping experience.